U.S. Census Bureau

I was an integral part of the brand development team for the 2015 Census Digital Test in Savannah, Georgia. We researched the Savannah area to create a visually compelling brand that would resonate. I executed designs for many of the marketing materials, including posters, push cards, billboards, toolkits, flyers, print advertisements, and web/mobile ads.

I'm also currently working on the multi-firm marketing team that will execute the media plans for the 2020 Census. 2020 will be the first time U.S. residents can respond to the decennial census online, and social/digital media will be a crucial channel motivating people to respond. I helped craft the visual tone for the 2020 Census social media marketing and executed some of the hundreds of advertisements that will run during the online campaign.

(2020 Census marketing materials not pictured below)